Required SEO Expert in Guwahati-Assam

 Required SEO Expert in Guwahati-Assam

Location: Guwahati, Assam

Employment Type: Full-Time

About Happyfares:

Happyfares is a dynamic and customer-centric travel technology company dedicated to making travel planning and booking a hassle-free and delightful experience. Our mission is to provide travelers with innovative and user-friendly web and mobile applications that empower them to explore the world with ease.

Position Summary:

As an SEO Expert at Happyfares, you will play a pivotal role in driving organic traffic to our website, increasing our online visibility, and enhancing our digital presence in the highly competitive travel industry. You will be responsible for developing and implementing effective SEO strategies to optimize our website's performance, increase search engine rankings, and improve user engagement.

Key Responsibilities:

Keyword Research and Analysis:

Conduct comprehensive keyword research to identify high-value keywords relevant to the air ticketing industry and target audience.

Analyze keyword competition and trends to stay ahead in the market.

On-Page SEO Optimization:

Optimize website content, meta tags, headings, and images for search engines.

Implement schema markup and structured data to enhance search engine visibility.

Off-Page SEO and Link Building:

Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites.

Manage and build relationships with relevant industry partners and influencers.

Technical SEO:

Conduct regular website audits to identify and rectify technical SEO issues.

Ensure website speed, mobile-friendliness, and overall performance optimization.

Content Strategy:

Collaborate with content creators to develop and optimize high-quality, SEO-friendly content, including blog posts, articles, and landing pages.

Ensure content aligns with targeted keywords and search intent.

Monitoring and Reporting:

Monitor website performance using SEO tools and analytics platforms.

Prepare regular SEO reports and provide insights on improvements and opportunities.

Stay Updated:

Stay up-to-date with industry trends, algorithm updates, and best practices in SEO.

Implement changes and adjustments accordingly.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience as an SEO Expert or similar role in the travel industry.

In-depth knowledge of SEO best practices, algorithms, and ranking factors.

Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.

Strong analytical skills and the ability to interpret data to make informed decisions.

Excellent written and verbal communication skills.

A passion for travel and a keen understanding of the travel industry.

Ability to work independently and as part of a team.

How to Apply:

If you are a dynamic and results-driven SEO Expert with a passion for the travel industry, we would love to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and any SEO portfolio or case studies if available.